Almond is a first of its kind blockchain-connected solution for the food and drink industry.
It uses a unique hidden code printed directly onto product packaging. Consumers scan the code using the Almond app to learn more about what they’re consuming, including where each ingredient has come from, the journey the product has taken and its carbon footprint.
At the same time the unique digital code will unlock cash reward cryptocurrency tokens for the consumer via blockchain technology, powered by EVRYTHNG, the leading identity and data management platform for consumer products.
The hidden code is only revealed once a product has been opened (for example under a can ring-pull), therefore when scanned, Almond allows brands to offer consumers bespoke information and rewards at ‘point of consumption’. The platform also enables brands to better understand their customers and see where and when their products are being consumed and basic anonymised customer data (eg. age band and gender).
Founder of Almond and watermelon drink,What A Melon, Oliver Bolton, says:
“Almond finally gives retail brands a way to digitise their products. It enables them to build deeper relationships with their customers by building trust through product & supply chain transparency whilst providing a platform to reward customers with brand cryptocurrency tokens they can redeem for cash.”
“The IoT platform integrated with our new Almond Distributed Ledger Technology allows us to digitise products and create a detailed profile for every unique item, including provenance, the manufacturing process and estimated carbon footprint (C02e). At the same time it enables brands to show they are open and transparent, whilst giving themselves a new edge with more detailed consumer data.”
FACT organic flavoured water will be the first product to launch on the Almond platform. The organic flavoured, all natural, zero sugar sparkling drink will be the first to ‘lift its lid’ and reveal its journey ‘from seed to sip’, firmly establishing itself as a brand not afraid to open up about its production and supply chain.
The app will provide detailed product information, including ingredients and their provenance, the processing and manufacturing process, and the estimated carbon footprint (CO2e) of a product at point of consumption. Besides informing both producers and consumers, Oliver hopes that in time Almond will support an engaged community focused on product transparency.
Follow us on Twitter